The theme of the new commercial "Women are fun and beautiful" launched by beauty home appliance maker Areti. We are introducing things and things that women who enjoy becoming beautiful feel "fun" and "beautiful."
Introducing this time is a professional who brings out the beauty of the subject from a female perspective. For Mr. Kataoka, who sees beautiful women every day, "Women are fun!" Was a sweet time. When you want to take a break after work, or when you want to talk slowly with your friends. If you have your favorite sweets, your heart will be filled, so women are fun! !!

Women's Privilege? A blissful time to relax and enjoy sweets

When you enjoy sweets time alone, go to a shop you have never been to.Talk slowly with friends and research delicious cafes every day.
Hot coffee is essential for Montblanc!

"Let's eat together because there is a delicious cake" "Let's go together because a fashionable cafe has opened in the neighborhood" Sweets are a chance for conversation and people to gather, so it's not just delicious, it's a mystery that connects people Ingredients seem to be hidden!

Mr. Kataoka says that delicious information is shared with sweets friends. You can also choose your favorite sweets as a souvenir.

"It's interesting because you can understand the hobbies and tastes of a person as a souvenir of sweets. I respect people who are familiar with it because it can also be a communication tool. There are many people around me who do not drink alcohol, so a woman at night When I meet my friends, I have a set of rice and sweets. I sometimes enjoy afternoon tea at a nice hotel or go picking strawberry. Sweets can be an opportunity to meet friends, work, family, travel, etc. Excellent compatibility with unloved chatter! Since I was born as a woman, I want to greedily enjoy makeup and hair arrangements, refresh my body and mind with yoga. Of course, sweets. Then I have the physical strength and mental leeway to enjoy work. When I was born, I think I can focus on my appearance and content. "

The rich ice cream is delicious regardless of the season.
"Do you like the combination of bitter chocolate ice cream and berry sauce that is not too sweet and you can eat it refreshingly?"

＜Profile＞

Sho Kataoka / Photographer
Widely active in magazines, web, advertisements, etc. I have no interest in bean paste such as Taiyaki and Odaiyaki, but hot coffee accompanies sweets in both Japanese and Western styles. You can also find delicious photos onHPand Instagram.
Instagram @sachi_k_k

【Please see Areti.'S new commercial】
https://areti.jp/campaign/visionality.html

【Women are fun and beautiful】
HITOTEMA shopkeeper Naoko Tanijiri
Life stylist Rii Asakura
Check out the article by Noriko Sagara, a yoga instructor!